Russian "eco" products are planning to capture the world market
It has long been known that the idea of a healthy lifestyle is very popular abroad. In this regard, there is a great need for "eco" and "bio" products. Our country, knowing about this problem, decided to "help" foreign lovers of healthy lifestyle, and at the same time to replenish the state treasury. In the next 5 years, it is planned to establish an uninterrupted supply of Russian organic matter to the world market.
Demand creates supply
According to statistics from Asian and Western countries, more than 63% of those surveyed put their health first. This means they strive for a healthy diet. This is what serves as an incentive for the production of environmentally friendly products, the volume of which is increasing every year.
Despite this, the market cannot be called overcrowded; moreover, there is a certain deficit. Consumers are not stopped even by inflated prices, which are 40-50% higher than the cost of “ordinary” goods. Considering the above, the supply of Russian "eco" products is economically profitable.
The richest natural resources of Russia, of course, will contribute to the implementation of the forthcoming program. Also, the development of farming will play an important role in this.
Barriers to Eco Products
But in order to achieve these goals, a number of problems must be solved. Firstly, there is still confusion about “bio”, “eco” and “organic” definitions. This is used by negligent marketers to deceive customers and increase the sale of "regular" products.
There is also a problem with transportation. According to the current rules, everything in which the exported cargo is stored and transported must be processed using chemistry. Which makes the delivery of organic products in their original form impossible.
The long journey starts with the first steps
To change this situation, in 2018. a law was approved, which clarified the concept of "organic products" and kept a list of strict requirements for it. In particular, the stages of production, storage and packaging.
In 2019, Vladimir Putin ordered the introduction of a domestic "eco" logo, as well as the adoption of a law on environmentally friendly products. Unfortunately, this law was not without flaws. For example, it indicated that chemicals may be used during the manufacturing phase.
And this is a contradiction, since is no different from the technology of creating a "regular" product.
Nevertheless, from the beginning of 2020 Roskachestvo plans to begin large-scale work on standardization. The main goal will be to bring our products to the international level. As well as the approval of Russian certificates in the world market.